In July 2018, BORA, the German benchmark for high-end designer kitchen extractor hoods, took over Les Jardins de Levallois for a pre-Tour de France party for 80 partners and tastemaking clients.
When a high-end German brand activates its B2B network in Paris around a major sporting event, a boat offers a distinctive setting that combines prestige with the brand's design DNA.
Hosting a B2B party around the Tour de France for 80 partners demands a setting that is on brand: contemporary design, attention to detail and the ability to host discerning tastemakers (architects, kitchen specifiers, high-end distributors).
With their outstanding setting overlooking the Seine, Les Jardins de Levallois offered the ideal venue for this design-led evening.
The evening centred on a refined cocktail reception with staging worthy of the design standards that define the BORA brand. Understated set design, careful table dressing and a product display area.
The aim: to showcase BORA's expertise for its key tastemakers in a setting aligned with the brand's values.
Bateaux Seine supported BORA in coordinating this external corporate party: private hire of Les Jardins de Levallois, a refined cocktail reception and staging worthy of the brand's design standards.
A boat for a B2B party in Paris ticks the boxes premium brands look for: a distinctive setting aligned with a strong design identity, heritage views that elevate the brand, controlled intimacy (a single group on board) and a flexible capacity.
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