An unforgettable setting to make an impression at your launches and brand events
For a product launch in Paris that leaves a lasting impression, the setting matters as much as the product. Bateaux Seine offers exceptional venues on the Seine for private hire for your press evenings, collection launches, retail events and brand activations: from an intimate experience for 25 influencers to a press event for 200 journalists.
The product launch is a critical moment: you have one opportunity only to capture the attention of the press, influencers and your retail partners. A commonplace setting dilutes your message. A spectacular setting amplifies it.
On the Seine, you offer your guests a uniquely photogenic experience that extends your launch well beyond the moment itself through the earned media generated on social platforms.
Our expertise covers every premium launch format: fragrance / cosmetics launch with a sensory set design, fashion collection launch with a mini fashion show and runway, drinks / spirits launch with a signature mixology bar, tech / product launch with live demonstrations, gastronomic launch with a chef presentation, and press / PR evening with a conference and media kit.
Bateaux Seine has orchestrated launches for demanding maisons: Dolce & Gabbana (Light Blue fragrance with Shiseido), Ambassade de Corée (Korean gastronomy launch with the minister), Bora-Hansgrohe × Red Bull (Tour de France season launch).
Our approach: bespoke set design, close coordination with your PR agency, management of press accreditations, media provision and VIP hospitality to the standards of the leading luxury houses.
From concept to the day itself, we manage the entire operation: creative brief to understand your product and brand codes, venue selection suited to your set design, scenographic production with mood board and floor plans, press coordination with your PR agency, on-the-day production with a full production team and photographer/videographer, and deliverables (HD photo report, aftermovie, press review).
Depending on your format: intimate 25-50 guests for a VIP press dinner, or 80-200 for a press / influencer cocktail with brand activations.
Yes, several of our boats can accommodate a podium or runway. Bateau Paris 16 and Atelier sur Seine are particularly well suited.
For a premium launch with bespoke set design: 8 to 12 weeks minimum. For an intimate press dinner: 4 to 6 weeks.
Yes, we regularly collaborate with press relations agencies and adapt our approach to their processes.
From EUR 8,000 (excl. VAT) for an intimate press dinner, up to EUR 60,000 (excl. VAT) for a fully designed event with international press.
Tell us about your event and receive a bespoke proposal within 24 hours.
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