In September 2018, the house of Krug gathered 35 hand-picked guests aboard Bain de Soleil for an exceptional masterclass on the theme of Champagne. A bold take that reinvents food and champagne pairing, with the head chef and head sommelier of the famous house on hand.
When a historic champagne house wants to activate its tastemakers in Paris, the intimate on-board masterclass format delivers an unforgettable experience that turns guests into spontaneous ambassadors.
Hosting a Krug Champagne masterclass for 35 tastemakers calls for a setting worthy of the house: complete confidentiality, an intimacy that allows direct exchange with the head sommelier, and the acoustic quality needed for technical explanations on terroir, ageing and the art of pairing.
Bain de Soleil, a refined yacht moored on the Seine, offered the perfect setting for this high-end sensory experience.
An exceptional appearance by Krug's head chef and head sommelier guided guests through a sensory experience that combined education, tasting and culinary creativity. Each cuvée was paired with a signature dish designed to explore the champagne's aromatic palette.
The aim: to turn a classic tasting into a cultural moment that keeps the house of Krug lasting in guests' memories.
Bateaux Seine coordinated the private hire of the yacht, the thematic set design, the U-shaped seating arrangement to encourage interaction, specialist champagne glassware and the reception of the 35 hand-picked guests.
A boat for a champagne house masterclass meets luxury expectations: absolute intimacy (a single group on board), a prestigious setting that showcases the product, heritage views that add a cultural dimension and an intimate format of 20 to 60 guests.
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