In June 2018, the house of Moët & Chandon hired the Bain de Soleil privately for the launch of the Ice Impérial cuvée to 60 handpicked influencers. An evening in the image of the house: refinement, savoir-vivre and a bold visual signature.
When a historic champagne house launches a new product in Paris, a boat offers a showcase in keeping with the brand's premium, photogenic world.
Hosting the launch of a Moët & Chandon cuvée for 60 influencers calls for a refined setting worthy of the house: an intimate scale that allows direct exchange with ambassadors, strong visual quality for press content, and consistency with the brand's DNA.
The Bain de Soleil, an exceptional yacht, delivered all of these dimensions at once.
Official unveiling of the Ice Impérial cuvée, the first champagne designed to be enjoyed on ice, paired with a full sensory experience: signature XXL glassware, bespoke gastronomic pairings and playful scenography at sunset.
Bateaux Seine coordinated the yacht private hire, Moët-branded scenography, specialist champagne glassware and the welcome for the 60 influencers.
A boat for a champagne cuvée launch delivers everything houses look for: a prestigious setting that showcases the product, heritage views that add a cultural dimension, controlled privacy, and excellent value for press and influencer content.
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