In July 2025, to mark the Tour de France finish in Paris, partner brands Bora-Hansgrohe (a WorldTour cycling team) and Red Bull joined forces to stage a large-scale external corporate party at Le Jardin sur Seine, the largest event barge in Paris (capacity of 450 guests).
350 handpicked guests · team riders, institutional partners, sports journalists and top clients from both brands · came together to celebrate this iconic sporting adventure. Bateaux Seine coordinated the event from end to end.
Hosting a corporate party for 350 guests in Paris around a major sporting event like the Tour de France demands meticulous logistics: managing simultaneous arrivals, VIP welcome for the riders and their entourage, differentiated media accreditations, and orchestration of the timing around the official Champs-Élysées ceremony.
Le Jardin sur Seine, moored facing the Pont Neuf at the heart of Paris, offered the perfect setting: a 450-guest capacity, a vast outdoor terrace for the reception, an indoor room for the speeches and a central bar to keep service flowing.
The visual challenge of a professional cycling hospitality event is to blend the partner brands' visual identities harmoniously, without favouring one over the other. The bespoke scenography alternated Bora-Hansgrohe red accents with Red Bull's signature palette, with photogenic installations for guests' social feeds, a media logo wall and calibrated networking zones.
The premium cocktail reception menu, the signature cocktail bar and the musical entertainment set the pace of the evening through to close of service.
Bateaux Seine led the event across three months of preparation: selection and full private hire of Le Jardin sur Seine, scenography in the two brands' colours, technical set-up for the speeches (professional sound, wireless microphones, screens), service for 350 guests, access and accreditation management, press coordination and VIP welcome for the cyclists.
For a hospitality event around the Tour de France or any other major competition in Paris, a boat combines several decisive advantages: a central location right next to the Champs-Élysées and the race route, the ability to welcome 300 to 500 guests in an exceptional setting, unmatched Eiffel Tower views for institutional photography, and streamlined welcome logistics (one venue, one provider).
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