In June 2025, Red Bull privately hired Bateau Grenelle to bring together 130 employees for an internal corporate party in the brand's image: energetic, festive and creative. A pause at sunset facing the Eiffel Tower to unite the teams after a strong commercial season.
When an iconic lifestyle brand is looking to celebrate its teams in Paris, a boat becomes the perfect setting: a distinctive backdrop, an instantly festive atmosphere and heritage views that turn every photo into an Instagram moment.
Hosting a Red Bull party means matching the brand's DNA: energy, creativity, boldness. Bateau Grenelle, with its panoramic terrace and 130-guest capacity, offered the right ratio for an intimate yet festive evening. Signature mixology, dynamic entertainment and a driving soundtrack recreated the Red Bull universe on board.
Moored facing the Eiffel Tower, every employee selfie became instant social proof for the brand.
The cocktail reception format was chosen to encourage networking across teams. Several culinary stations were set up (fusion cuisine, live plancha, sweet bar), together with a creative mixology bar serving signature cocktails built around Red Bull, and a photobooth corner to capture the evening.
The goal: create a memorable corporate summer party that celebrates the internal culture and strengthens the sense of belonging.
Bateaux Seine coordinated the private hire, service for 130 guests, musical entertainment and technical coordination. To meet the codes of an iconic lifestyle brand, attention was paid to the visual details: refined signage, ambient lighting, premium tabletop and staff trained to demanding service standards.
A boat for a corporate party in Paris ticks every box today's brands expect: an Instagrammable setting, all-in-one logistics, flexible spaces (indoor/outdoor, standing/seated), confidentiality (a floating private bubble) and a central location. For a budget often equivalent to a rooftop or a private-hire restaurant, you offer your teams a markedly more memorable experience.
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