In December 2024, Red Bull chartered the Rivage to stage an influencer event bringing together 65 content creators, influencers and lifestyle journalists. An intimate format facing the Eiffel Tower, ideal for generating high-quality content and cultivating close relationships with the brand's ambassadors.
When an iconic brand seeks to activate its influencer ecosystem in Paris, a boat offers an Instagrammable, confidential setting that maximises content output.
Hosting an influencer event in Paris calls for very specific ingredients: a photogenic setting (every square metre becomes a mini studio), flattering light (golden hour is non-negotiable), intimacy (influencers dislike anonymous crowds), and access to iconic visual landmarks (the Eiffel Tower is a must).
The Rivage, a modern yacht moored at Port de Grenelle, delivered all four conditions at once.
The set design was conceived to maximise the quality of content produced: photogenic lighting installations, a branded backdrop for sponsored shots, a signature cocktail bar with meticulous plating, and a premium photobooth corner. Every visual detail crafted to become a social asset.
The outcome: several hundred Instagram stories, posts and reels published in the 48 hours following the evening, magnifying the event's reach.
Bateaux Seine coordinated the private hire, the photogenic set design, the bar team's briefing, the welcome of the 65 VIP guests and the timing (staggered arrivals, a brief speech and a photogenic peak moment at sunset).
A boat for an influencer event in Paris combines every factor that boosts content output: a unique setting (influencers value the exclusive), the Eiffel Tower as a backdrop (a universal visual signature), natural light at sunset, intimacy (a single event on board, no visual noise from other groups), and simple logistics for talent (one arrival point).
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