In May 2024, the brands Respire (natural cosmetics) and Dynamo joined forces to stage the launch of their collaboration aboard the Rivage. An intimate evening for 25 hand-picked guests · beauty journalists, lifestyle influencers and key tastemakers.
When a beauty brand launches a new product in Paris, a boat provides a photogenic showcase that maximises content output and press reach.
Hosting a beauty product launch evening calls for several conditions: intimacy (each journalist must be able to speak one-to-one with the founders), a photogenic setting (every Instagram story becomes a reach channel), and perfect timing (golden hour is a must for content).
The Rivage, facing the Eiffel Tower, met all three conditions.
The format alternated between a product presentation by the founders, a demonstration of the beauty routines, a signature cocktail tasting and open networking time. Every guest left with a signed product kit to extend the experience and fuel post-event content.
The aim: to turn a classic press evening into an intimate moment that creates a lasting connection with the brands.
Bateaux Seine coordinated the private hire of the Rivage, the photogenic set design in both brands' colours, the sourcing of the mixologist for the signature cocktails, VIP access management and the personalised welcome of every journalist.
A boat for a beauty launch in Paris meets the expectations of contemporary cosmetics brands: complete intimacy (direct relationships with tastemakers), an Instagrammable setting (beauty editors value the exclusive), the Eiffel Tower as a backdrop (a universal visual signature), and format flexibility (from 15 to 200 guests depending on the setup).
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