E. Leclerc private client dinner
PR / Client event

E. Leclerc

Private client dinner
The event

In May 2025, retailer E. Leclerc privately hired Rivage to bring together 50 guests for an external dinner at the foot of the Eiffel Tower. An intimate evening for the retailer's strategic partners · suppliers, key influencers and institutional clients.

When a major player in food retail wants to nurture its B2B relationships in Paris, the on-board dinner format offers an elegant alternative to traditional gala dinners.

Rivage · boat overview
The venue: Rivage, a panoramic cruising boat sailing past the Parisian monuments. It welcomes up to 200 guests as a cruising boat, All Paris.
View the boat →All Paris · 200 guests · Cruising boat
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An intimate client dinner for a retailer

Hosting a partner dinner for 50 guests calls for a subtle balance: large enough for each guest to meet several strategic contacts, intimate enough for genuine conversations to develop. Rivage, moored facing the Eiffel Tower, offered exactly that human scale.

The view of the illuminated Eiffel Tower was a differentiating asset compared with competing Michelin-starred restaurants.

Fine-dining seated dinner service

The seated dinner format across four courses allowed the evening to be structured around a strong culinary experience. A menu developed with a partner chef, food-and-wine pairing, uniformed service and a strategic seating plan developed with the E. Leclerc commercial teams.

The goal: turn a classic dinner into a shared moment of memory, where the quality of the experience reinforces the quality of the B2B relationship.

Bateaux Seine orchestration for a national retailer

Bateaux Seine managed the private hire of Rivage, sourcing of the chef, coordination of front-of-house service, a bespoke seating plan and the welcome for the 50 partners travelling in from across France.

Why choose a boat for a food retail client dinner?

A boat for a client dinner in Paris meets the specific expectations of retailers: controlled brand visibility (a single group on board, no mixing with other guests), confidentiality of the exchanges, a memorable experience that becomes a sign of consideration for your partners, and menu flexibility to accommodate dietary requirements.

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